Real Estate Feasibility
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Engaging an architect for a feasibility study when you are about to sell your home might seem counter intuitive. You're moving on, why engage an architect now? Well, a feasibility study can be a great marketing tool to help prospective buyers see the renovation potential in your property. That's exactly what the owners of 3 Martin Crescent did. They knew the house layout was off-putting for buyers, but as architects, we were able to reveal new possibilities. We created an achievable design vision that helped persuade the new owners of this semi-detached period home that this could be their dream home.
When their real estate agent approached Kirby Architects for a feasibility study, Kirby turned the result around in less than a week, perfect timing for a real estate marketing campaign. The feasibility included a fly-through video, floorplan and images that bring the property’s potential to life. The video gave buyers that spark of insight to reveal an architectural solution to transform a difficult floorplan into a light-filled and spacious home perfect for modern family living. The home quickly sold after the feasibility and flythrough were added to the marketing.
Real Estate Agent, Jeff Gole of Abercrombys describes the process: "Involving Kirby proved to be a very worthwhile exercise and assisted greatly in selling a house that had a dated and limiting floorplan. We couldn’t have been happier...her ideas and concept drawings were a definite help in showing the new owners the potential the home could have in the future and was a major factor in their decision to buy the home. Feedback from the buyers was that this extra effort was most helpful, and the vendors were delighted. We want to thank Kirby and her team for their excellent service on this occasion." Jeff Gole FREI
The investment by our owners in this process was less than 20% of our overall marketing budget and within two weeks of going live on the internet, the home was sold prior to auction for an excellent price.
Jeff Gole FREI, Abercrombys RE